Step by Step
This project is a six-step illustrated instruction brochure designed to teach a skill through clear visual communication. Using Adobe InDesign, I developed a system of icons and minimal text to guide the viewer through each step within a folded brochure layout. One step was also animated to add an engaging, interactive element.
This animation illustrates Step 5, “Get Everything Investigated by TSA,” using humor and playful storytelling. A suitcase is unzipped and unpacked to show the chaos of a TSA inspection, adding a lighthearted and engaging moment to the brochure.
Overall Design Flow
The overall design is fully hand-illustrated, allowing the visuals to feel personal, playful, and cohesive throughout the brochure. Each icon, character, and scene was drawn by hand to create a consistent visual language that supports the step-by-step narrative. The illustrated style adds warmth and humor to an otherwise stressful travel experience, helping the instructions feel more approachable while maintaining clarity and structure across the folded layout.
